Vacation
The Invisible Worker
Art Directors: Nina Paterakis & Orchid Valdez
Copywriter: Forrest Mesina
When outdoor work is done well, you notice what gets done, not who did it.
The same goes for great sunscreen. It shows up, protects you from the sun, and disappears into the day.
Vacation® celebrates the invisible workforce who keeps our world moving, while becoming an invisible worker of its own: protecting them through every hour on the job.
OOH:
Vacation® takes its retro sunshine to the streets to spotlight the people who spend their workdays in it. Roofers, utility line workers, pavers—the people who build and maintain the places around us and rarely get a second look. For people whose office has no roof, sunscreen belongs alongside the hard hats and work boots. Vacation® makes it part of the uniform.
VACATION x CARHARTT:
Vacation® and Carhartt WIP teamed up to make a lunch bag for people who take their breaks under the same sun they work in. Built from durable canvas, it keeps lunch cool and has a dedicated pocket for sunscreen—because both belong on the job site.
VACATION x HOME DEPOT:
At Home Depot, Vacation® shows up where the workday begins. Placed alongside the gear workers already come in for, sunscreen becomes one more thing to grab before heading out into the sun.
