When something we love disappears, we don’t just want it back. We want a comeback. After six years off the market, Diet Coke Cherry returns with the fanfare of a pop star: cryptic teasers, celebrity sightings, and a moment in the spotlight. But the comeback is only the first act. Once Diet Coke Cherry has made its entrance, it turns the attention to its fans and asks: who’s the next Pop Star?
TEASE SOCIALS:
Cherries, cherries, cherries—everywhere. In your martini glass, in the hands of your favorite pop star (see what we did there), and even on a Hollywood star. Nothing has been announced yet, but people are starting to put it together. And if you’re one of the first to catch on? You might get an exclusive DM from Diet Coke with an inside scoop on what’s coming next.
TEASE OOH:
LAUNCH/ACTIVATION SOCIALS:
The rumors finally get their answer on Diet Coke’s Instagram: Diet Coke Cherry is back. Its comeback tour hits five cities—New York City, Chicago, Boston, Los Angeles, and San Francisco. At each stop, fans can show up for Diet Coke Cherry’s Pop Star moment and have a little moment of their own. And that Hollywood star from the teasers? Yeah, it’s here too.
SUSTAIN SOCIALS:
The comeback doesn’t end with the reveal. To keep Diet Coke Cherry in the pop culture conversation, we put it in the hands of the stars everyone’s already watching—Zara Larsson, Tate McRae, Olivia Rodrigo, and Charli XCX. And Brad Pitt? He’s Brad Pitt. He doesn’t need much of an explanation.
DIET COKE CHERRY POP STAR AUDITIONS:
Diet Coke Cherry had its Pop Star moment. Now we want you to have yours. Wheatpaste audition posters appear nationwide, each with a QR code that takes you straight to the audition site. The posters turn the campaign from something fans watch into something they can be part of. Think you have what it takes?
