Barnes & Noble
Outread Your Feed
Art Directors: Nina Paterakis & Svitlana Mooney
Copywriter: John Delaney
Algorithms keep feeding us more of what we already like, until discovering something truly new feels rare.
Barnes & Noble believes the best stories might be the ones you never would have never been served. So roam down an aisle, see where your curiosity takes you, and outread your feed.
OOH:
SOCIALS:
Barnes & Noble uses Instagram to share excerpts from books people might never have chosen for themselves. We pull them into a story, then stop at a massive cliffhanger. The only way to find out what happens next is to come in store, find the book, and keep on reading.
MORE OOH:
Barnes & Noble brings “Outread Your Feed” to unexpected places, turning subway pillars and revolving doors into glimpses of worlds worth looking up for. Tear-away bookmarks let people take a piece of the story with them, with a coupon on the back giving them an extra reason to step into Barnes & Noble and find their next read.
