Febreze
Stank Should Only Come From Music
Art Directors: Nina Paterakis & Orchid Valdez
Copywriter: Ericsson Moncree
A stank face can mean two very different things: the room smells awful, or the music is that good. Febreze takes care of the first one so you can keep the second.
STANK FACE TOUR:
What better place for Febreze than a concert? You dance, you sweat, and the room starts to smell like it. Introducing the Stank Face Tour: during intermission, Febreze freshens up the venue and gives everyone a breather. When the music starts again, the only stank face comes from the stage.
Our OOH shows up where you’d expect a stank face: by the garbage, in the men’s locker room, on the subway, or in your car. (You dropped a fry in there three weeks ago. We know.) But the faces in our ads aren’t reacting to a smell. Febreze took care of that. They’re reacting to music so good they can’t help making a face.
OOH:
STANK FACE COLLECTION:
Febreze and Spotify team up for the limited-edition Stank Face Collection: fresh scents paired with playlists so good they bring out your stank face. Each bottle features its matching playlist, so you can spray away the bad stank, press play, and save that face for the music.
